Browsing archives for 'Process'

King Content – The Elements of Basic Content Strategy

Written by Andy Greener on 20 July 2011

There’s a well coined and proven phrase about the Internet which is ‘content is king’ so you have a well formed content strategy right? The internet is all about content – the stuff that people read, listen to and look at. It’s what makes it fun and informative and a mechanism for connecting people with [...]

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The Importance of Nice Tight Briefs

Written by Andy Greener on 13 December 2010

Sounds kinky but really, really isn’t. I am of course referring to the client brief that is at the heart of every project that every designer and developer delivers for their clients and how a well formed and considered brief is integral to getting the best results from your appointed design partner. This short post [...]

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Websites Come From Magic Land Don’t They?

Written by Andy Greener on 19 August 2010

Much as I would like Komodo to be able to ‘magic up’ great websites from thin air the reality is a lot more down to earth and involves a good deal blood, sweat and tears. OK, thats an exaggeration – we tend not to actually spill blood, weep or perspire too much as that would [...]

Agency Selection – Finding a Good Fit

Written by Andy Greener on 27 July 2010

Introduction There is more than enough evidence to support the proposition that integrating design into your business can add real and tangible value. Whether it be a compelling brand identity crafted around a service offer or an award winning website that can convey an innovative proposition succinctly and convincingly to increasingly critical and savvy audiences. [...]