Madventurer

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The story of Madventurer is a unique one involving a tweed jacket, a storm drain and a fat ankle (yes really), and was started by John Lawler (AKA Togbe Mottey I) back in 1998 and has involved thousands of people from all around the world ever since. It is a story that is at the heart of what the brand is all about and if you are intrigued you can learn more about how Madventurer started by clicking here.

Our central objective with this project was re-engineering the structure and focussing the design elements so that the mission of the company is strongly communicated underlining the real point of difference that separates the Madventurer offer from the plethora of gap year travel companies out there.

The ethos of the company is 'Developing Together' and the projects that Madventurer deliver illustrate this perfectly and so, are the real star of the show. We never lost sight of this during our design and development process.

Essentially Madventurer is all about doing different things in different places and so we modeled the structure of the website around bringing these elements to the fore. In short it was important to make it really easy for people to find out what they can do and where they can go on a Madventurer project and how they can find out more about it.

We thought carefully about how the different elements interacted, creating linkage between projects and adventure options that were related to specific destinations and ensuring that response mechanisms were apparent so that the visitor would be encouraged to request a brochure or a call back from one of the madventurer team.

The site also has built in connectivity with social medial channels so Madventurer can easily take advantage of the large amount of user generated text, photography and video content that has been published around the web. Within the content management system social media channels can be aligned to specific destinations so that each can link to it's own Blog, Facebook, Twitter, YouTube and Flickr accounts adding a great deal of contextual content, semantic value and greatly increasing the reach of the site.

Design of the website has been carefully crafted to fit in with offline materials as well as providing the brand with an online visual language and voice as well as providing a highly usable interface.

Ultimately, the goals of this site are to communicate the brand values, underline Madventurer's point of difference and to open conversations with members of the audience with the aim of getting people to talk about what they would like to do in their gap year or summer break to make a real difference.

We think we have 'made a difference'.