5 Step Pathway

This is our proven process; configured to meet your teams’ individual needs and objectives.

The aim of the Define step is to correctly identify and frame your challenge(s). Based on the knowledge gained from the Understand step, you will develop a plan that aligns your team and delivers your vision.


Could a Workshop better your understanding?

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Ask The Right Questions; Define The Problem

Poorly planned research can be wild and costly. With the Understand Steps completed on what users expect, you need to boil your understanding down to actionable measures.

Define seeks to identify the core problems and specify them in relatable terms.

By setting clear goals and statements, you shape your awareness into a response that meets the challenge you seek to overcome.

How You Profit From Discovery Workshops

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Give Me Six Hours To Chop Down A Tree And I’ll Spend The First Four Sharpening The Axe

Project definition is more than just listing tasks to be done. It’s an active process that engages critical thinking and challenges ideas. It’s about asking the right questions to arrive at a holistic understanding of the task at hand.

We use a range of tools and techniques to achieve our standard of defined. It includes providing a space to openly collaborate in workshops, challenging your internal thinking and prioritising the way forward.

In our own words: How Might We define your challenge?

How MoSCoW prioritisation to delivers better products.

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Turn Data Into Actionable Outcomes For Better User Experiences

All roads lead back to your user. You cannot make a plan to move your product or service forward without defining their problems. Similarly, without the correct objectives, you’ll stray from delivering the best experience.

By defining your priorities in the early stages of your project, you’ll deliver the most value in a shorter window. We’ll guide you through what your priorities should be by working intelligently with your vision.

Objective Setting: The Foundation For Effective User Research


What best describes your project?

Typically we deliver value into 3 tracks. Choose the one that best fits your own story.


You are changing the game and creating a unicorn.

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Things haven’t gone to plan. Ctrl/Alt/Delete.

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You have a good product but need a ‘great’ product.

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More of our Process

Learn more about the Traits and Steps that fuel better digital products and services.


We apply understanding, creativity and intelligence to deliver strong digital product design ROI.


All client partner products have unique narratives but typically we add value into one of 3 tracks.

Define Intelligently; Create Better

Don’t go in blind, we’ll clearly define your project requirements. It all starts with a conversation so let’s chat to see what we can do to help.

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