Structureflow

Agile Software Development for Cutting-Edge LawTech Startup

Measuring Success

Every project has a unique story. However, success should always be measurable. Here are the stats and facts that sets this project apart.

Attracting Top 5 (Magic Circle) Law Firms

100+ Successful Sprints Deliver

Sparked International Expansion

Setting the Scene

StructureFlow was a small LawTech startup with big plans. They came to us because they had an idea and some funding - but were realistic in their ambitions. StructureFlow needed a technical team that could integrate with their business quickly to hit the ground running - taking the existing product and making it bigger, better and ready to take the commercial world of LawTech by storm.

With no designers or developers in house, the StructureFlow team knew they needed to find a reliable agency with a credible track record working effectively with small startups.

The product itself had been put through proof of concept testing but was yet to be refined. Another key consideration was how ready the world of law was for this brand new technology and how it could be adapted to a traditionally non-technical audience.

PROJECT TRACK

Revolution

You’re here to launch a product that’s going to take the world by storm. The Revolution Track is in the business of creating Unicorns - a product or service that changes people's perspectives and challenges the status quo.

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3 TRAITS

We’ve Got You

We apply understanding, creativity and intelligence to deliver strong digital product design ROI.

  • - 01 UNDERSTANDING
  • - 02 CREATIVITY
  • - 03 INTELLIGENCE

Intelligence

Smarter execution saves time and money.

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Trust the Process

Our 5-Step process is core to all we do. Working through each project, we apply each step to maximise our output and bring a proven process to our work. All steps are configured to meet your teams’ individual needs and objectives. Here’s a sample of each step in action.

UNDERSTAND

Effective onboarding and integration

We performed our standard onboarding process, designed to make integrating with teams fast and effective. This includes a tech audit of what StructureFlow had, interviews with stakeholders to define the vision and an analysis of how to best deploy or utilise their tools and systems.

We decided to work from StructureFlow’s own existing tools and platforms, allowing them as a client to remain in control of their entire product so that there was no friction when they eventually took it back in-house.

Define

Creating measurable objectives

We defined objectives - but not just those the client thought they needed. We looked at what was needed to meet user challenges and when they needed them. By doing this, we were able to devise a series of ‘epics’ that could be broken down into tasks and given deadlines.

We graded the difficulty of critical features on a scale, allowing us to set priorities. From there, we could create a delivery schedule that supported StructureFlow’s plans for a rapid release but could also be managed in achievable chunks.

Co-creation: How Working With An Agency Can Transform Digital Projects

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Ideate

Collaborative Concept Development Process

Working in an agile team, wireframes were a key area to communicate ideas to stakeholders. Given that the project had a predefined set of componentry we stuck to sketches to map out key themes and ideas before swapping over to digital to create mockups.

After each sprint, the StructureFlow team would perform customer demos and collect feedback to influence future sprints. Building the product concepts with an active ideation mindset to improve on every iteration.

Create

Tracking development capacity

By working in sprints with key milestones set for each one, we could estimate our level of capacity and then apply this to our difficulty scale - meaning we could say that roughly, X feature would take X days.

Working with React.js, we knew that we could deliver responsive and robust functionality quickly. The JavaScript library is one of our in-house specialities and we knew we could rapidly get the best out of the technology to deliver against StructureFlows evolving needs.

Reflect

The Outcome

The product was launched publicly and won the demo day for Slaughter and May’s startup cohort. Early-stage investors offered further investment, and clients involved in the testing process liked it so much they signed up as day-one clients.

Due to our development support, StructureFlow could concentrate on growing their business and team. Over two years, they scaled their sales and marketing team and established an in-house development team. Before we parted ways, we supported a transition period to ensure we did everything effectively and safely.

We know we won’t work with most clients forever, so everything we do is about efficient process design and problem-solving that can be taken over by in-house teams when the time comes.

What Can We Do For You?

Build your product from the ground up. Book a short, structured call with our team to understand how.

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