Constructing a responsive website for an industry leading gaming studio

Ubisoft Reflections

Responsive Website Design & Development

The North East is lucky to have an abundance of talent, flair and innovation. Nowhere is this more evident than at Newcastle-based Reflections, Ubisoft’s only AAA gaming studio in the UK.

With the goal to ‘create and contribute to successful and memorable games’, they’ve delivered and collaborated on games such as Tom Clancy’s Ghost Recon Wildlands and Watch Dogs 2, and more recently the Grow series.

Increasing recruitment applications

After a competitive tender process, we were pleased to be chosen to work with their marketing team to redesign, develop and update their current website. Our main objectives for the project were as follows; encourage recruitment applications from senior candidates, increase content engagement and embody the revised brand and corporate identity online.
Reflections website, desktop and mobile screenshots
Walter Lorenz:What I valued most about Komodo, besides their creativity, was their unwavering service mentality. It is rare to find an agency so fiercely dedicated to a client's success.
Studio Marketing Director, Ubisoft Reflections
Reflections website on iPhone, mobile menu open

Creating a lasting impression.

Interface Designs
As part of the project, we were tasked with producing the wireframes and full interface designs for the new site. This involved using elements of the current visual assets and complementing this style throughout. By doing so, our goal was to increase brand awareness and improve key audience engagement.

Front-end & WordPress Integration
Adhering to the designs, our developers set about producing a responsive front-end, integrating with WordPress where content management was relevant for the page structure. The result is a unique, image-led site built as a bespoke solution for Ubisoft Reflections.

Recruitment & Studio Awareness
It was important for the new brand to echo through the website design with a single, strong visual identity. We partnered with the Reflections team to better understand the story behind the new brand and how their values could be best conveyed visually, whilst staying true to the new brand guidelines.

Celebrating the studio’s success

A key objective for this redesign was to attract new talent and potential candidates for the recruitment pipeline and open vacancies. It was crucial to draw attention to the success and recognition of the studio as a key method for attracting prospective talent.

This can best be seen through the decision to focus on the individuals, their contribution and their personal journeys alongside the games, as well as separate pages to showcase the projects themselves.

Reflections website mobile screenshots

For the love of great games

A second iteration of the site includes an integration with the API for Ubisoft’s recruitment tool, ‘Smart Recruiter’. This allows for a centralised and consistent application process across the different Ubisoft studios’ websites.

We found it an absolute pleasure to work with the project team at Reflections on the delivery of their new website. Not only have their career applications gone up, but they are seeing more relevant applicants for each position.

Onward Homes

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