In the medical industry, clinical trials are a critical part of pioneering new treatments. Datatrial, a company running lots of complex and sensitive trials, needed a digital system for patients who were undergoing trials to monitor appointments and gather feedback. The core issue lay in simplifying the journey of patients battling life-threatening illnesses and transforming traditionally negative-biased feedback into valuable insights. They are already clued up on data delivery but needed external design and UX consultancy to understand how to collect feedback for seriously-ill patients effectively and mobile platform expertise.