Understandingthe challenge
Industry
- Property
Platform
- Web
Services
- Product design
- Software engineering
- Embedded engineering
- AI advisory
iamproperty is a property services business based in Newcastle. Back in 2009, its founders came to us with an idea: a way to sell property by auction, online. They asked us to adapt an existing piece of software to do it. After a proper look, we told them it would be better to spend a bit more and build it from scratch. They found the budget, and we built it, starting by understanding how the auction really worked for the agents, buyers and sellers who would use it.
Seventeen years, several products, and a relationship that keeps finding the next problem worth solving.
The relationship did not stop at that first platform. It grew as their business grew.
As iamproperty scaled and built out their own development team, they had an idea that sat outside its capacity and expertise: movebutler, onboarding software that brings compliance, legal preparation and surveys into one place for estate agents. They commissioned us to build it, and we worked on it over a couple of years to launch. It is now an established part of the iamproperty ecosystem.
Over time our senior engineers became an integrated part of iamproperty’s own development team, adding capacity and experience alongside their people rather than replacing them. Today one of them is embedded with iamproperty, effectively one of their lead engineers on the platform.
What we built, and kept building
Very few software relationships run this long. This one did because each thing we built earned the next: the platform worked, so they trusted us with more, and the trust compounded until our people were simply part of how iamproperty builds. That is what a partner for years actually looks like.
2009, the auction platform
The original online property auction system: real listings, real bids and completed sales, built from scratch for estate agents and their clients.
movebutler
Onboarding software for estate agents that brings compliance, legal preparation and surveys into one place. Their idea, our build.
An embedded team
Our senior engineers working inside iamproperty's own development team, adding capacity alongside their people.
Now, AI in the build
The current chapter: workshops and proposals for bringing AI tooling into how their team builds.
We built iamproperty’s first platform before AI-accelerated delivery existed. The craft that made that system last is the same judgement we now point at AI tooling, both in our own builds and, with iamproperty, inside theirs. The tools changed; the standard did not.
If this landed on us today, it would start the same way everything here does: a free 30-minute call, then the same path every project takes. Two free conversations, a paid discovery you keep outright, a build priced in writing, then we stay. The whole path is on How we work.
