Onward Homes

A user-centred website to accelerate digital transformation

Measuring Success

Every project has a unique story. However, success should always be measurable. Here are the stats and facts that sets this project apart.

Popularity surge for the bespoke ‘Find a Home’ feature

300 early registrations

MVP in 12 weeks

Setting the Scene

Onward is a leading provider of quality, affordable homes for rent and sale in the North West. Once a collection of five individual organisations, they now own and manage over 35,000 homes. Its mission is to make a difference in its customers’ lives through scaled digital adoption and transformation.

Together with their project team explored the digital relationship between business and customer’ to find alternative routes rather than rely on the traditional housing provider and tenant models.



Products on the Refinement Track come in all shapes and sizes. You’ve got a product, people are using it and it’s currently not on fire. However, competition is rife, your market is teaming with would-be substitutes and alternatives. You’ve had the realisation that there’s work to be done. You know good isn’t great.

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We’ve Got You

We apply understanding, creativity and intelligence to deliver strong digital product design ROI.



Innovation establishes market leaders.

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Trust the Process

Our 5-Step process is core to all we do. Working through each project, we apply each step to maximise our output and bring a proven process to our work. All steps are configured to meet your teams’ individual needs and objectives. Here’s a sample of each step in action.


The Road To Digital Transformation

Onward were keen to understand their customers’ requirements and interactions with digital services as part of their wider vision and transformative approach.

The resulting discovery phase facilitated by our design team helped to inform both the current design phase and set the view to plan for the future vision of the digital experience in later design phases.


User-Centred Focus

In order to support the digital adoption objectives set by Onward, we needed to break down our research into measurable outputs to aid in the ideation of possible solutions.

We built out a portfolio of user-driven definition activities core to our Define step. User stories and acceptance criteria lead the way to a set of clear and purposeful user flows. The user-centred nature of the design process carefully balances the success of the user with the objectives and metric aims of the business.


Finding The Sweetspot

If the goal was digital transformation, we needed to leverage advantages Onward already had to drive initial adoption.

The convergence of customers' stories around the search experience meant that a ‘Find A Home’ feature was a no-brainer. Building an intuitive search system would empower the user to freely explore available properties - creating an enjoyable digital experience that would encourage advocacy. So, increase lead generation success and reward the user with a positive digital success to encompass the digital adoption objective.


Rapid Execution

With all of the foundations of the project in place, we left ourselves in the best position to rapidly execute the project rapidly. We built the bespoke project in WordPress, with the fully-functional MVP being pushed live in just 12 weeks.

The ‘Find a Home’ experience has been wildly popular for Onward’s customers, with the sheer number of enquiries leading to planned improvements through automation in Phase 2. A unique and dynamic way of searching properties on a range of devices, this feature was our response to bringing together Onward’s housing portfolio from across five different websites.


The Outcome

The outcomes for our client were resoundingly positive. In the first 4 weeks of going live, the integrated digital platform received 300 registrations.

Jon Wells, Head of Marketing and Comms at Onwards said “KOMODO were proactive, easy to work with and felt they had an informed and focused way of delivering; they were not scared to challenge our thinking which was exactly what we were looking for.”

The time and effort going into using our 3-3-5 process clearly paid off, with the research and definition allowing us to nail on the head what users wanted from their home-buying experience. We still maintain an ongoing relationship with Onward - with project maintenance and creating more bespoke experiences for Onward Living.

Find Your Next Competitive Advantage

How will you improve your existing digital experience to create a design-driven return on investment? Trust out creativity to find the angle. Book a short, structured call with our team to understand how our UX team and process will take your digital products and services to the next level.

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