Industry Research

Objective Setting: The Foundation For Effective User Research

Our free workbook is designed to clarify and champion the user research process - giving you the tools to understand your user’s biggest challenges.

What's inside?

Put together by our in-house research specialist, Dr Jerdan, it gives a unique insight into creating a user research plan that actually works. 

Setting business objectives

Discover the importance of defining business objectives. We’ll give you ideas for how you could go about this, explain research methods and discuss real-world examples.

Setting business objectives

Discover the importance of defining business objectives. We’ll give you ideas for how you could go about this, explain research methods and discuss real-world examples.

Setting business objectives

Discover the importance of defining business objectives. We’ll give you ideas for how you could go about this, explain research methods and discuss real-world examples.

Question writing

We’ll break down the anatomy of a good user research question and give you tips for crafting questions that support the business objectives you’ve determined.

Question writing

We’ll break down the anatomy of a good user research question and give you tips for crafting questions that support the business objectives you’ve determined.

Question writing

We’ll break down the anatomy of a good user research question and give you tips for crafting questions that support the business objectives you’ve determined.

An exercise in user research

As the name ‘workbook’ suggests, there is a specially crafted printable exercise to get you well on the way to user research.

An exercise in user research

As the name ‘workbook’ suggests, there is a specially crafted printable exercise to get you well on the way to user research.

An exercise in user research

As the name ‘workbook’ suggests, there is a specially crafted printable exercise to get you well on the way to user research.

Who's it for?

Product leads, UX designers and anyone who is interested in putting their users first, you’ll probably want to read this. 

You want to know more about user research, but don’t have a clear direction on where to start or lack the buy-in required to divert time and resources. The answers are all on the other side of the download button. 

And if you think market research and user research are the same, scroll up and get this now to find out why you’re just plain wrong.  

The workbook will give you a clear understanding of what user research looks like and perhaps more importantly what it doesn’t. We’ll clear up user research myths and provide clear examples, as well as give you the methods to design your own user research plans.

Get Instant Access to Your Free User Research Workbook now!

Set your objectives right and reap the rewards. Discover how to deliver the best user research for your product now.